Restaurant sales can hardly remain constant with intense competition, changing economy, and increasing trends. But, as a restaurateur there is one aspect that still stays constant — regardless of how well a restaurateur sells, they still believe they can do something to boost restaurant sales. In the online ordering space, having your restaurant at the top of the customer’s mind can be tough at times. The secret to business success is maintaining the equilibrium between preserving existing customers & bringing in new customers. With any goal in mind, the best way to do this is to lay out the plan/path and then break every stage into executable bits.
So, to boost online restaurant sales on Swiggy and Zomato, 3 important aspects needs to be worked upon:
- Listings
- Conversion
- Ticket Pricing
Listing – Increase your lead
Advertising on Swiggy & Zomato
Have you listed your restaurant on Swiggy & Zomato? Looking to boost your sale? Advertising can get you a breakthrough! Discuss with account manager (POC) assigned to your restaurant. He/she will help you in understanding the ongoing CPC Pricing. You can invest on the CPC according to your budget that will help you in increasing the visibility. These online ordering platforms uses CPC model as their cost structure of ads, which is beneficial for the restauranteur. Your ads will be visible to the customers and you will only be charged for the clicked ads. Charges will be applicable even if the customer don’t complete their buying.
To get the maximum out of investment you made on advertising, make sure to have a decent rating – 4 (Swiggy), 3.8 (Zomato). It is unlikely for a customer to buy from unrated or an underrated restaurant. Discounted pricing of your product will add up in increasing your conversion.
Let’s dive deep into the topic to understand these aspects and implement them.
Marketing
Can marketing really be helpful in boosting the sale on swiggy & zomato?
Absolutely! Marketing will help you increase your brand visibility and awareness. You can use marketing to your advantage and run smart campaigns to increase sales.
Make ample use of social media platforms to build your brand repo. You can also consider using in-store advertisement methods like digital printing and flyer advertising. This will increase your reach to the masses.
Need help in running successful campaigns to promote your restaurant brand? Stress not! Connect with us at broki.in and we will handle your campaigns. Our marketing experts will run smart campaigns that will increase your brand value & reach. So, the customer knowing your brand won’t hesitate buying products from your restaurant on swiggy & zomato. We can also help you with designing flyers and digital banners to promote your restaurant.
Join swiggy & zomato campaigns
Swiggy & zomato frequently launch advertising campaigns to revive demand of online ordering. Participating in the campaigns will improve your visibility to the customers. Restaurants joining the campaigns, offering discounts and deals related to that campaign will grab the position on the top of the listing. This will help them in attracting more customers and will increase their sales. By joining the campaign restaurants get featured almost under every section of the search making customers accustomed to their brand and compels them trying out their products.
Increase your listing to menu session (L2M Session)
When a customer clicks on your listing and lands up to your menu this session is termed as listing to menu session. To increase your sales, you need more and more customers to reach your restaurant menu so you need to increase no. of L2M session.
To achieve this, you have to consider some factors that affect the click on your listing.
- The competitive rate of your product will give you a cutting edge. Customers will be tempted to check out your menu.
- Higher ratings will attract more customers. Therefore, it is very essential to maintain the rating of your restaurant.
Conversion – Convert your lead
Recommendation & Taste
Delicious taste & food recommendation plays a major role in converting your lead to end customer. Customer tends to order recommended food more than the other food listed in the menu. So, to get maximum out of it put your best food items in the recommendation section. As a restaurateur, while deciding which items to mark as recommendations, consider the dishes availability, product performances, customer preference & geographical location. Using the recommendation feature you can have a better control of inventory and can reduce wastage of food items.
At zomato restaurateur holds the authority to mark items as recommended. Whereas on swiggy your recommended food items are marked on the basis of customer ratings & other factors processed by thier recommendation-engine.
Well descripted short menu
Bigger is not always better. Long menu can confuse the customer and you may end up losing the sale. So, keeping the menu short & well descripted will provide better focus on your specific food items. Well descripted short menu will be customer friendly. It let the consumers realize what’s in their food and not only enhances their trust by transparency, but it’s also even more appealing.
It let the consumers realize what’s in their food and not only enhances their trust by transparency, but it’s also even more appealing.
Rating & Pricing
Keep your menu rate competitive. Neither they should be highly-priced or they should be under-priced. You should set the rate of the food item as per the market rates. Your menu items should be listed in ascending order of the rates. The rates should increase gradually. This will help holding the customers long on your menu and give them time to select one of them. This will also increase menu to cart session giving boost to your sale.
Maintaing better ratings will help you increase conversion. Customers like ordering high rated food items. Better rate and review increase the trust factor on food item and thus increases sales.
Maintain hygiene
Your restaurant’s prestige can be on stake if proper hygiene is not maintained. With the growing health awareness people take hygiene as priority. So, as a restaurateur you must take restaurant hygiene seriously. Regularly scheduled pest control can help you in preventing the growth of insects & pests in your restaurant. As a restaurateur you must take care if your employees are maintaining proper hygiene. To achieve this, you can introduce a dress code for your staff. This will not only help in maintaining the hygiene but will also make your staff look more professional.
Food Photography
Looks Good, Sells Good! This is most aptly applied while selling food online. Delicious Click generates delicious taste. While listing your restaurant on these online selling giants you need to take care that your food item looks attractive & delicious. Be present while representative from swiggy & zomato attends your restaurant and takes snaps of your food items. Make sure images are taken properly & looks appetizing.
Offer Exclusive Deals
According to a survey, 35 per cent of customers, including 53 per cent of customers aged 18–35, are more involved in playing with different flavours in promotions than they were a year ago.
Unique special dishes allow a perfect opportunity to connect with consumers and maintain the selection competitively. This also offers the chefs the chance to be innovative and create limited-edition recipes, thus increasing profits for a restaurant. However, such exclusive limited-edition recipes are constrained on how the restaurateur chooses the dishes that are the best ones to offer. A restaurateur needs to know more about the options and expectations of consumers to recommend the best deals to the clients.
Additional charges
After completing menu to cart session, customer is most likely to place the order. There is very less possibility of customer leaving the cart without ordering. Tax & Packaging charge can be a blocker that can lead to customer abandoning the cart.The packaging charge should be apt. It should not be high. Ideally the packaging charge should be 0. Packaging charge up to Rs 10/- is considered nominal by customers. Increasing the tax and packaging charge can decrease your sale.
Provide outstanding quality service
Great quality and outstanding customer experience are not only confined to feeding the restaurant customers. it could also even be applied to delivery orders at your restaurant. Keeping in mind that delivered food is hot. Ensure to provide the delivery boys with food bags lined to hold hot items and keep warm and cold items fresh during the ride. Packaging food conveniently in vehicles for delivery. Pay careful attention to the appropriate add-ons.
It is not only important to take account of these specifics while your employees delivering orders but also when third-party delivery drivers are used. Delivery sites like Swiggy and Zomato have a rating framework featuring stars too. Maintaining a better score would mean that consumers are more inclined to buy from you, so with that, you’ll have to ensure the food and add-ons are outstanding, so there’s no spillage problem on your end. By this way, you will also increase your restaurant sales on online platforms.
Ticket Pricing – Retain your lead
Branding & Packaging
The packaging is a vital feature of food delivery and can make or break the delivery profits of the restaurant. Ensure all the food is well wrapped and there is no spillage, and the food is in good shape. Ideally, the meal should be as nice to eat, as if served at the restaurant. Packaging can also be leveraged to build a brand recall for your restaurant. Ensure the restaurant logo and theme show on the package.
Ensure complete order delivery
Delivering an incomplete order would lead to negative rating by the customer and many a times refund is claimed by the customers and you will have to bear the loss. Sometimes you may also have to complete the order without any charges. So, make sure the order delivered is complete. Also, ensure good packaging of food item so that it may not be tempered by the delivery boy.
Mark food ready
Keep in mind to mark food ready on the app when your food is ready to be delivered. This will notify the delivery team to collect the package from the restaurant and deliver it to the customer on time. This will improve customer experience. Your preparation time will also be less, which will help you rank better in search as per the recommendation-engine.
Conclusion
An essential aspect of managing any successful business is reviewing and reassessing the way things are operating in the B2C sector. There are several aspects to weigh when deciding how to increase sales for the restaurant on swiggy & zomato. The positive thing, however, is that with all kinds of restaurants that sell online, much of the fundamental values stay the same.
These above-mentioned selling ways offer a simple checklist of attracting new customers while retaining existing ones, thus increasing sales on online platforms like Swiggy and Zomato.
Also we can help you to achive all this .Partnering with Broki for Swiggy and Zomato account management services is a strategic move to maximize your restaurant’s potential and increase sales by threefold. With our expertise in complete setup, menu engineering, page hygiene, food photography, discounts, marketing activities, advertisements, analysis, and growth strategies, we offer a holistic solution to elevate your online presence and drive meaningful results. Trust Broki to be your trusted ally in achieving remarkable success in the online food delivery space. Contact us today and watch your restaurant flourish!